First Direct — Marketing Solutions That FitDataWorks · retail intelligence

See the customers you already have. Find the ones you're about to lose.

We turn your POS history into revenue — mapping every past buyer to a real rooftop, then telling you who's due to buy again.

Built for mattress & furniture retailers. No jargon, no stock-photo fluff.

The story

Three steps from a receipt to revenue you can count on.

  1. 01

    We map every past customer to a real rooftop

    Your POS records aren't just rows in a spreadsheet. Each sale resolves to a physical household — a real address, a real neighborhood, a real buying pattern.

    Sold records → matched rooftops
  2. 02

    We watch the journey: audience, store visit, sale

    From the moment a household enters your audience, through the store visit, to the closed sale — we track the whole path so you can see what actually moved them.

    Audience → visit → sale
  3. 03

    We tell you who's due to buy again — and prove what worked

    Replacement cycles don't care about your calendar. We flag the households coming due and show you, with honest attribution, which effort earned the sale.

    Due-to-buy → proven attribution

Live demo

Watch a retailer's rooftops light up in real time.

Fictional Omaha retailer · real methodology

Live demo — a fictional Omaha retailer, real methodology.

What makes this different

No black boxes. No vanity metrics. Just the truth about your customers.

Matched to sold records, not clicks

We don't count impressions or guess intent. Every household is tied to an actual sale in your POS — so the audience is real buyers, not browser noise.

Honest attribution

Targeting and delivery are labeled separately, never blurred. You see exactly who you aimed at and who you actually reached — no inflated magic numbers.

Privacy-first, suppression built in

Suppression lists and opt-outs are part of the pipeline, not an afterthought. We respect privacy by design, so you stay compliant without lifting a finger.

Free scan

Get your free AI visibility & customer scan.

Tell us where you sell. We'll show you the customers you already have, the ones you're about to lose, and where your revenue is hiding. No cost, no obligation.

  • Matched to your real sold records
  • Honest, labeled attribution
  • Privacy-first suppression built in

We respect your privacy. No spam, ever.